You might not think that your corporate communication strategy and recruitment efforts are linked, but you’d be wrong. In this blog post for the National Association of Women Business Owners, I break down how investing in your communication efforts will help improve both the quality and numbers of people interested in and applying to work for your organization.
Some teasers:
The larger your following (email subscribers, social media followers, website visitors, etc.), the more people who are aware that you are hiring
Prospective candidates feel like they “know” the organization and are better aware of the corporate culture
Current employees can serve as ambassadors who spread the word and promote your organization as a good place to work
Expand the applicant pool by reaching individuals who are open to a new position, but not actively looking for a new job
Keep applicants connected with your organization and aware of future opportunities
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