Last week, I had the opportunity to chat with Peter Woolfolk of Communication Strategies, a public relations firm based out of Nashville, Tennessee on his Public Relations Review podcast.
Our wide-ranging conversation centered around how nonprofits and associations can amplify their reach by layering public relations on top of existing corporate communication channels such as newsletters, blogs, websites, and social media and how maintaining consistent, strategic communication fosters strong relationships with target audiences, ensuring long-term visibility and support even when media attention fades.
Key points include:
Why focusing only on issuing press releases is not a sustainable communication strategy
How strategic and consistent communication efforts build a foundational relationship with your targeted audiences that you can then layer more specific appeals on top of
The importance of a realistic communication strategy that reflects the resources, both people-power and financially that you have available
The value of an outside, unbiased perspective to your communication efforts
How telling humanizing stories is a necessity when it comes to garnering the attention and support of your audience
How purpose-driven organizations can best use AI to streamline their communication efforts
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